we are already seeing whole solar systems appear.
associated names is one idea. but i think there is another art, of choosing unrelated names that seem to go together.
i think of Alastair Reid's amazing-but-forgotten book, Ounce Dice Trice
http://www.amazon.com/Ounce-Dice-Trice-Alastair-Reid/dp/0810936550/ref=sr_1_9?ie=UTF8&s=books&qid=1270566928&sr=1-9
where he perhaps invents this art
m.